The Evolution to Shift-up in 2023

Over the past five years, QA has undergone a significant shift in its importance, evolving from a peripheral function to a fundamental priority for every business engaged in software and app development. This focus has sparked much debate about whether development and testing should shift left or right. While we would need both of them at some point, another aspect that was missing was "shift-up" which is all about listening, advocating, and accounting for your customer.

Embracing a "shift-up" mentality and integrating AI-driven testing into a well-established QA framework empowers you to cater to both customer demands and business requirements, ultimately leading to a distinct competitive edge. It's vital to recognize that each customer's input holds significant value and should be acknowledged accordingly.

Join our webinar for the insights of:

• Exploring different dimensions of shift-up testing (e.g., usability, performance, security).
• Identifying the synergies and interconnections between shift-left, shift-right, and shift-up, and how they fit into the QA cycle.
• Best practices for capturing user feedback and monitoring system behavior.
• Aligning testing efforts with business goals and user experience.